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Digital Advertising

Digital Advertising

Reach a powerful, engaged community of gastroenterology professionals who are driving patient care, advancing education and defining excellence in GI nursing. Through SGNA’s trusted digital platforms, your message connects directly with the professionals making purchasing, practice, and education decisions across hospitals, ambulatory centers and academic institutions nationwide.

Why SGNA Digital Advertising?

Unmatched Access to a Specialized Audience

Engage more than 4,000 GI nurses, associates, and decision-makers across the country — including nurse managers, educators and certified GI professionals (CGRNs).

Brand Credibility Through Association

Align with SGNA’s respected name in GI nursing to strengthen awareness and trust with healthcare decision-makers.

High-Impact Visibility in Trusted Channels

Place your brand beside the content members rely on most — from clinical insights to professional updates.

Multi-Channel Engagement Across Key Platforms

Reach members where they read, learn, and connect — through SGNA’s website, email newsletters and exclusive digital content hubs.

Opportunities

Stay Top-of-Mind With the GI Nursing Community

This Week @ SGNA is the association’s exclusive member e-newsletter, reaching more than 4,800 GI nurses, associates, educators and leaders twice each month. Delivered directly to members’ inboxes every other Monday, it’s the go-to source for association updates, program announcements, professional development opportunities and industry news.

With an impressive 44% average open rate, This Week @ SGNA delivers consistent, high-visibility exposure to an engaged audience that trusts SGNA as their professional home for GI nursing insights and community connection.

Circulation: 4,000+ SGNA Members
Average Open Rate: 44%
Distribution: Twice Monthly on Mondays

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Advertisers can place banner ads or sponsored articles to share educational content, promote events or products and align their brand with the specialty’s most trusted digital communication channel.

Banner Ads

Top Leaderboard Ad: $3,000/issue
Center Ad: $2,000/issue

Specifications

  • File Size: 590 x 70 pixels
  • Tracking: Email opens and banner clicks will be provided. Advertisers are encouraged to add unique URLs that they can track on their own site.
  • Editable: Advertisers purchasing multiple weeks can provide new ads month-to-month.
  • Content Due Date: 2 weeks prior to deployment

Newsletter Article

Individual Article: $2,500/ea.
Six Issue Bundle: $12,750

Be an invaluable information source and share your message with our SGNA members and/or non-members! Your article which will be featured in either This Week @ SGNA or eScope (your choice) can include case studies, relevant news/research, product announcements, etc.

Expand Your Reach Beyond SGNA Membership

eScope is SGNA’s monthly e-newsletter for nonmember subscribers — reaching more than 3,600 GI nursing professionals, healthcare providers and industry contacts who want to stay informed about the latest in gastroenterology education, practice, and professional development.

Distributed on the third Wednesday of every month, eScope keeps readers up to date on continuing education opportunities, industry updates and SGNA news, helping expand the association’s reach and engagement beyond its membership base.

With a 37.2% average open rate, eScope offers advertisers a highly targeted opportunity to connect with GI professionals who are actively seeking education, innovation and trusted partners in their field.

Circulation: 2,800+ Subscribers
Average Open Rate: 37.2%
Distribution: Third Wednesday of Every Month

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Position your brand alongside SGNA’s most visible outreach to nonmembers — and gain meaningful visibility among professionals exploring the next step in their GI career or practice advancement.

Banner Ads

Top Leaderboard Ad: $3,000/issue
Center Ad: $2,000/issue

Specifications

  • File Size: 590 x 70 pixels
  • Tracking: Email opens and banner clicks will be provided. Advertisers are encouraged to add unique URLs that they can track on their own site.
  • Editable: Advertisers purchasing multiple weeks can provide new ads month-to-month.
  • Content Due Date: 2 weeks prior to deployment

Newsletter Article

Individual Article: $2,500/ea.
Six Issue Bundle: $12,750

Be an invaluable information source and share your message with our SGNA members and/or non-members! Your article which will be featured in either This Week @ SGNA or eScope (your choice) can include case studies, relevant news/research, product announcements, etc.

Your Message. Direct to GI Decision Makers

When you need your message to stand out, SGNA’s Direct Communications offer the most powerful way to connect with the gastroenterology nursing community — straight to their inboxes and screens.

These opportunities provide unmatched visibility, credibility, and lead potential, reaching both SGNA members and broader industry professionals who rely on SGNA as their trusted source for GI education, news and innovation.

SGNA Email Blast

Individual Email: $5,500/ea.
Two Email Bundle: $10,000 ($1,000 savings!)

High-Impact, Direct Exposure

Share your story directly with SGNA’s engaged audience of more than 6,800 GI professionals. Promote your latest product, service or event through an exclusive, custom-branded email that positions your organization front and center.

Drive awareness, attendance and conversions with a single send — or double your impact and save with a two-email package.

View Sample

Specifications

  • File Info: Sponsor should submit an HTML file containing email blast. The content area inside the email should be 600 px wide.
  • Content Due Date: Email blasts must be submitted a minimum of two (2) weeks prior to the deployment date. SGNA is not able to guarantee a send date if the HTML file is submitted less than two weeks prior to the reserved date.
  • Approval Process: After receiving the HTML file, SGNA will send a test email back to your team for approval. This usually takes a few business days. SGNA will not send any email blast that is not approved by the sponsor. If SGNA's team runs into issues with the provided file, the sponsor may be asked to send an updated version.
  • Distribution Schedule: 1st Tuesday or 2nd Thursday of month, on a first-come basis. Reserve your preferred month now as availability is limited!

Press Release

Press Release: $7,500/ea.

Announce your innovation, product launch or upcoming event with full-scale exposure across SGNA’s digital ecosystem. Simply provide your content — SGNA handles the rest.

Your release will be featured on SGNA’s website, shared through targeted emails to 6,800+ contacts, amplified on social media and highlighted within member forums.

View Sample

Specifications

  • File Info: Press release should be provided in a Microsoft Word document. The sponsor should also send a zip folder containing a high-resolution version of their organization's logo and any images contained inside the article.
  • Tracking: If you would like to track links in the article on the website or inside the email blast, please send your own trackable URLs.
  • Approval Process: After receiving the document and zip folder, SGNA will send the social media post, email, and article post for sponsor approval before deployment.

Be Seen Where GI Professionals Go First

Put your brand front and center on one of SGNA’s most-visited web pages — the go-to destination for thousands of GI nurses, associates and healthcare professionals seeking education, certification and community each month.

As an SGNA Website Page Sponsor, your logo and link appear prominently at the top of a high-traffic page, ensuring your organization is visible to a highly engaged audience of decision-makers and influencers in gastroenterology nursing.

Why Website Advertising With SGNA Works

  • High Visibility, Year-Round: Reach visitors actively seeking GI nursing resources, education and events.
  • Trusted Environment: Align your brand with SGNA’s reputable, mission-driven content and professional standards.
  • Measurable Engagement: Connect with professionals when they’re learning, certifying and planning for their teams.

Available Pages & Annual Page Views

(Page views based on January–September 2025 analytics.)

Sponsorship Rates

One (1) Month: $1,000
Six (6) Months: $5,000 (Save $1,000)
One (1) Year: $10,000 (Save $2,000)

Get in Touch

Interested in the opportunities above? Contact:

Mark Pagdanganan
National Sales Coordinator
mpagdanganan@sgna.org
202.367.1244

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